Effective date: 6 November 2026
Who we are
MamaMeet is run by Alexandra Blixt, an individual based in Sweden. We decide how your personal data is used, which makes us the “data controller”.
Contact: contact@mamameet.app
What we collect
You need to give us your name, email, birth month and year, country of origin and location to use MamaMeet, and tell us whether you have children, are pregnant or want a baby. Everything else is optional.
- Account: first and last name (your last name is only shown if you choose), email address, and birth month and year (to check you’re 18 or older).
- Profile: photos, bio, languages you speak, country of origin, and, if you add them, your neighbourhood or area and social media handles (Instagram, TikTok, Snapchat or Facebook).
- Your children: each child’s birth month and year, and gender.
- Which applies to you: whether you have children, are pregnant or want a baby (MamaMeet is for mums in one of these situations), and, if you’re pregnant, your due date. Pregnancy is health information, so we only use it with your explicit consent, given when you sign up or add a pregnancy to your profile. Your pregnancy is shown on your profile only if you choose.
- Location: your device’s location, used to work out how far you are from other mums.
- Messages: chats with other users, and any reports you make or that are made about you.
- Invites: if someone joins through your invite link, we record that you invited them.
- Subscription: whether you have an active subscription. Apple or Google handles payment, so we never see your card details.
- Mama Match (optional): your answers to our matching questionnaire. Some are sensitive; see Mama Match questionnaire below.
- Technical data: device type, app version, IP address and crash logs, to keep the app working and secure. If you agree, also how you use the app (for example, which screens you open), to help us improve it.
Why we use it, and our legal basis
| What we do | Legal basis |
|---|---|
| Run your account, show your profile, suggest mums nearby, provide chat | Contract: it’s the service you signed up for |
| Use your location to show distances | Your consent (location permission; turn it off any time in your phone settings) |
| Check you can join (you have children, are pregnant or want a baby), suggest mums in a similar situation, and show it on your profile (your pregnancy only if you choose) | Contract; for pregnancy, your explicit consent |
| Mama Match: suggest mamas you may click with, and highlight answers you share with another mama | Your consent; for faith, family type, health and vaccination answers, your explicit consent |
| Manage your subscription | Contract |
| Send service emails and push notifications (e.g. a new message) | Contract; push only if you allow it |
| Record who joined through your invite link | Legitimate interests (seeing how MamaMeet grows through invites) |
| Keep MamaMeet safe and working: check ages, review new profiles and reported chats, remove accounts that break our rules, prevent misuse, fix crashes | Legitimate interests (a safe, working app) and legal obligations |
| Publish community statistics, rounded, with no names, photos or exact locations | Legitimate interests (showing how the community is growing) |
| Measure how the website and app are used | Your consent (cookie banner on the website, a prompt in the app) |
| Respond to valid requests from authorities | Legal obligation |
Where you’ve given consent, you can withdraw it at any time. This doesn’t affect anything we did before you withdrew it.
What other users can see
Other MamaMeet users see how far away you are, never your exact position. We store only your most recent location and replace it each time it updates. We don’t keep a history of where you’ve been.
Other users can see:
- your first name (and last name, if you choose), age, photos, bio, languages and country of origin, plus your neighbourhood or area if you add it
- your approximate distance (for example, “2 km away”)
- your children’s ages and genders, and whether you want a baby
- that you’re pregnant, only if you choose to show it
- your social media handles, if you add them
They can’t see your email address, your birth month and year, or your exact location.
Mama Match questionnaire
Mama Match is an optional questionnaire that helps us suggest mamas you’re likely to click with. You can skip any question, or the whole questionnaire, and change your answers at any time.
We ask about your personality, family type, everyday life, parenting and education approaches, family values, faith, astrology, feeding, views on vaccinations, neurodivergence in your family, self-care and wellness, and what’s a big part of who you are.
Some of these answers are sensitive personal data:
- your faith, and how important it is to you
- your family type, such as a rainbow family
- neurodivergence in your family, which may be about your children
- your mental health, if you choose it as part of how you take care of yourself
- your family’s approach to vaccinations
We only collect sensitive answers with your explicit consent, which you give before you start. You can withdraw it at any time by deleting those answers, and we’ll stop using them.
How matching works: our own scoring system compares your answers with other mamas’ answers to suggest people you may get on with. No outside AI service sees your answers.
Who sees your answers: they aren’t shown on your profile. When you and another mama gave the same answer, it’s highlighted to both of you as something you have in common. This includes sensitive answers, for example if you share the same faith.
Age
MamaMeet is for adults. You must be 18 or older to create an account. We check your birth month and year when you sign up, and we delete the account of anyone we find is under 18.
Who we share data with
We don’t sell your data or share it with advertisers. We only share it with these services, which help us run MamaMeet:
| Service | What for |
|---|---|
| Firebase (Google) | App database, login, photo storage, push notifications, account emails, crash reports and app usage statistics |
| Google, Apple, Facebook (Meta) | Sign-in, if you choose to log in with them. We receive your name and email address, and your profile photo if you allow it |
| Mapbox | Maps and distance calculations |
| Google Analytics | Website visit statistics, only if you accept cookies |
| Apple App Store, Google Play | Subscriptions and payments, under their own privacy policies |
We may also share data with the police or other authorities when the law requires it, or when someone’s safety is at risk.
Google, Meta and Mapbox may process data in the United States. These transfers are protected by the EU-US Data Privacy Framework or the EU’s Standard Contractual Clauses.
How long we keep data
We keep your data while your account is open and delete it within 30 days of you closing it.
| Data | How long |
|---|---|
| Account, profile and children’s details | Until you delete your account, then removed within 30 days |
| Backups | Overwritten within 90 days |
| Location | Only your latest location, replaced each time it updates |
| Messages you’ve sent | Deleted when you delete your account |
| Reported chats and moderation records | 12 months after the report is closed, longer only if needed for a legal claim |
| Mama Match answers | Until you change or delete them, or delete your account |
| Pregnancy status and due date | Until shortly after your due date. Then we remove it and ask you to update your profile |
| App and website analytics, crash reports | Up to 14 months |
Your rights and choices
You can ask us to:
- give you a copy of your data
- correct anything that’s wrong
- delete your data
- limit how we use it, or object to how we use it
- send your data to you or another service in a reusable format
Email contact@mamameet.app and we’ll reply within one month.
You can also:
- delete your account from your profile page in the app, or by emailing us
- turn off location sharing or push notifications in your phone’s settings
- remove a due date or other optional details from your profile at any time
If you’re unhappy with how we handle your data, you can complain to the Swedish data protection authority, IMY. If you’re in the UK, you can complain to the ICO.
Cookies and analytics
Our website mamameet.app uses Google Analytics cookies to count visits, but only if you accept them in the cookie banner. In the app, Firebase Analytics only runs if you agree when asked. You can change either choice at any time.
Changes to this policy
If we make important changes, we’ll tell you in the app or by email before they take effect. The effective date at the top shows when this policy was last updated.